Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two or three pages.

In short, Search engine optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

These days, being successful in business means having a successful website. So how can you have a successful website without high search engine rankings in search engine results? Answer ~ You can't! The only way to achieve website success is through Internet Marketing.

Think about it, your last search to find a product or service on the web returned a million or so search results. Even after you refined your search, you had thousands of websites to choose from! You didn't go through all those thousands of websites, you didn't even go through 30 of them, no one does! Like the vast majority of search engine searchers, you clicked on a website that was within the top 10 to 20 search results.

LogixGlobal's Search Engine Optimization (SEO) Process is content-driven and proven to achieve results across the major search engines. Our customized solutions are:

ASSESSMENT
	Get an idea about your business
	Understand Your Marketing Strategy
	Get an idea of Your budget
	Obtain number of Keywords (Generic & Specific) from you
	Explore your Target Audience
	Acquire demographical information
CAMPAIGN STRATEGY
	Prepare a proposal with an assessment of your market & website’s technical issues
	Provide an idea about how long it will take along with breakdown of costs
	Traffic analysis of your website
RESEARCH
	Do competitive analysis
	Identify key areas of opportunity
	Thorough survey of your site architecture and suggestions on modification(if required)
	Identify various web sources to promote your website
	Suggest on key words/phrases describing your business
OPTIMIZATION
	Seamless optimization of your website to interface with the automated search engine technology
	Modify html coding, hypertext architecture & Meta tags and apply keywords identified during research
	Adapt and work around design issues like database-driven or flash websites
SUBMISSION
	Steer your website to key search engines like Google, Yahoo and MSN that attract majority of visitors
	Provide entry to the relevant online directories identified during research
	Provide entry into product or service review sites
	Submit into forums, press release and Blogs
MAINTENANCE
	Continually analyzing the change in position ranking of the search engines and reworking to enable your website to meet the new criteria and new search engine updates.
	Ensure that your website maintains the desired position continuously
QUANTIFY RESULTS
	Benchmarking your website to the previous position on the search engine
	Provide regular search engine positioning reports
	Compare your results with your competitors.
REVIEW
	Regular reviews of results on a monthly/quarterly basis depending on the project requirements
	Provide feedback on the usability issues arising as a result of the visitor data